Performance Creative Strategist
H
HubFitFitness Tech / SaaS
Toronto (Remote)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Data Analysis
Requirements
- 2+ years of hands-on experience in creative strategy, performance marketing, or growth, ideally within B2B SaaS, tech, or fitness.
- Deep understanding of paid media metrics, including hook rates, hold rates, CTR, and CPA.
- Proven ability to turn data into creative direction.
- Track record of writing exceptionally clear briefs for design or motion artists.
- Sharp pulse on trending native content formats across TikTok, Instagram, and X.
- High ownership and ability to manage strategic angles and operational pipelines.
- Proactive operator comfortable with creator sourcing and asset handoffs.
Responsibilities
- Own the creative strategy for paid acquisition, developing a regular brief cadence across Meta, Youtube, and TikTok.
- Translate performance data, like hook rates, hold rates, and CTR, into clear, actionable briefs for our design and motion team.
- Source, brief, and manage UGC creators and talent to ensure authentic, platform-native content.
- Build a systematic testing roadmap across formats like static, video, carousels, and hooks to drive acquisition efficiency.
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