Performance Marketing Manager
H
HubFitFitness SaaS
Location: Toronto, Workplace: RemoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Data Analysis
Requirements
- 2+ years of hands-on experience profitably managing $50k+ in monthly paid ad spend across Meta, Google, and TikTok.
- Exceptional data skills with a proven track record of hitting strict CAC and ROAS targets.
- Proficiency with attribution frameworks like Meta Pixel or Conversions API.
- Strong instincts for user psychology combined with experience evaluating and directing ad creative.
- Proactive execution capability, moving from briefs to daily optimizations with autonomy.
- Ability to monitor and report on key performance metrics daily.
Responsibilities
- Manage and scale paid campaigns across Meta, Google, and TikTok, owning budgets, targeting, and bidding strategy.
- Partner with our Creative Strategist and design team to test high-velocity ad creatives.
- Monitor CPC, CPL, ROAS, and hook rates daily to aggressively cut underperformers and scale winners.
- Build and maintain dashboards to communicate clear ROAS, CAC, and attribution insights directly to leadership.
- Build automated workflows and alerts using tools like Revealbot or AI features to optimize campaign health.
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