Growth Marketing Specialist
New
OntarioFull-TimeMiddle
Salary$80,000–$105,000 CAD
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Job Details
- Languages
- French
- Experience
- 2-3+ years
- Required Skills
- Data AnalysisCRMA/B testingHubSpot
Requirements
- 2-3+ years of experience in growth marketing, product marketing, customer marketing, lifecycle marketing, or similar marketing roles within a fast-paced technology company, agency, or consumer brand.
- Systems thinker with the ability to break down complex customer journeys into scalable workflows.
- Strong written communication skills with an eye for customer-centric messaging.
- Eagerness to build from scratch and figure things out in a startup environment.
- AI-literate with a proven track record of solving problems and optimizing work with AI.
- Experience with lifecycle marketing platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar CRM tools (nice to have).
- French speaking (nice to have).
Responsibilities
- Design customer journeys across the full lifecycle, from acquisition and onboarding through retention and re-engagement.
- Continuously test, measure, and optimize campaigns through A/B testing and performance analysis.
- Design email and lifecycle assets using AI (Claude), then build them as modules and templates in HubSpot.
- Build and maintain the workflows that power our customer journeys — enrolment logic, triggers, branching, segmentation to deliver highly personalized customer experience.
- Partner with Product, Growth, Design, and Data teams to launch campaigns supporting new products, features, and business initiatives.
- Monitor lifecycle performance metrics and identify opportunities to improve customer engagement, conversion, retention, and lifetime value.
- Help grow lifecycle marketing into a scalable function as PolicyMe expands.
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