Growth Marketing Specialist
New
Remote-first culture, attracting top talent from across CanadaFull-TimeMiddle
Salary$80,000–$105,000 CAD
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Job Details
- Languages
- French
- Experience
- 2-3+ years of experience
- Required Skills
- Artificial IntelligenceData AnalysisCRMA/B testingHubSpot
Requirements
- 2-3+ years of experience in growth marketing, product marketing, customer marketing, lifecycle marketing, or similar.
- Experience within a fast-paced technology company, agency, or consumer brand.
- Systems thinker with the ability to break down complex customer journeys into scalable, reliable workflows.
- Strong written communication skills with an eye for customer-centric messaging.
- Eager to build processes and experiences from scratch.
- AI-literate with a proven track record of solving problems and optimizing work with AI.
- Knowledge of CRM tools such as HubSpot, Braze, Iterable, Customer.io, or Salesforce Marketing Cloud (Nice to have).
- French speaking (Nice to have).
Responsibilities
- Design customer journeys across the full lifecycle, from acquisition and onboarding through retention and re-engagement.
- Continuously test, measure, and optimize campaigns through A/B testing and performance analysis.
- Design email and lifecycle assets using AI (Claude), then build them as modules and templates in HubSpot.
- Build and maintain the workflows that power customer journeys—enrolment logic, triggers, branching, and segmentation.
- Partner with Product, Growth, Design, and Data teams to launch campaigns supporting new products, features, and business initiatives.
- Monitor lifecycle performance metrics to identify opportunities to improve customer engagement, conversion, and lifetime value.
- Help grow lifecycle marketing into a scalable function.
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