Customer Journey and CRM Manager
New
UK basedContractManager
Salary33,000 - 45,000 GBP per year
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Job Details
- Experience
- 3–5+ years
- Required Skills
- Project ManagementData AnalysisCRM
Requirements
- Available for an immediate start.
- 3–5+ years of experience in CRM, lifecycle marketing, email marketing, or customer journey management.
- Strong English copywriting and content creation skills.
- Hands-on experience with CRM, email marketing, and marketing automation platforms.
- Strong understanding of audience segmentation, automation workflows, customer journeys, and campaign management.
- Experience working with CRM integrations, data flows, and guest or customer databases.
- Analytical mindset with strong reporting and performance analysis capabilities.
- Excellent organisational, project management, and stakeholder management skills.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Hospitality experience is considered an advantage.
Responsibilities
- Manage and optimise guest communication journeys across the portfolio.
- Oversee lifecycle automations and guest communication workflows.
- Ensure all automated communications are accurate, relevant, brand-aligned, and commercially effective.
- Monitor guest journey performance and continuously identify opportunities for improvement.
- Work closely with CRM, booking engine, PMS, and platform partners to ensure systems and integrations function correctly.
- Own the creation and execution of all brand-level newsletters.
- Write compelling and engaging copy for CRM communications.
- Create newsletter layouts and supporting creative assets using approved brand templates and tools.
- Manage editorial calendars and campaign scheduling.
- Produce monthly CRM performance reports and ensure reporting standards are consistent across all properties.
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