- Lead the creative direction of the brand across all digital channels, campaigns, content, and customer touchpoints.
- Personally design and create high-quality growth-focused assets across social media, paid advertising, websites, landing pages, email, presentations, and campaigns.
- Own and evolve the brand identity, ensuring consistency while continuously raising creative standards.
- Create compelling static and motion content that drives awareness, engagement, and conversion.
- Produce and edit video content for paid social, brand campaigns, product storytelling, and organic channels.
- Translate ideas into concepts, sketches, wireframes, mockups, prototypes, and final creative assets where needed.
- Design and build landing pages, campaign pages, and digital experiences using tools such as Framer, Webflow, or similar platforms.
- Create email campaigns and templates for CRM platforms such as Mailchimp or similar tools.
- Manage freelancers, agencies, photographers, videographers, developers, and other creative partners when required.
- Brief external creatives clearly and ensure all output aligns with brand standards.
- Work closely with internal teams across growth, marketing, and product to deliver effective creative at speed.
- Review campaign performance and optimise creative assets based on results, testing, and user feedback.
- Stay ahead of design trends, emerging platforms, AI tools, and new creative opportunities.
- Bring fresh thinking and innovation that keeps the brand leading rather than following.
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