Senior Manager, Marketing Operations
New
United StatesFull-TimeManager
SalaryFor candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $155,700 - $194,600 per year. For all other U.S. locations, the anticipated base salary range is $138,300 - $190,200 per year.
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Job Details
- Experience
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS; 5+ years of people leadership experience
- Required Skills
- Artificial IntelligenceSalesforce
Requirements
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS.
- 5+ years of people leadership experience.
- Deep expertise with Marketo.
- Deep expertise with Salesforce.
- Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management.
- Experience partnering closely with Sales, RevOps, and Data teams.
- Proven ability to connect marketing initiatives to pipeline and revenue outcomes.
- Familiarity with marketing automation tools (e.g., Customer.io).
- Familiarity with data and analytics tools (e.g., Snowflake, Sigma, HockeyStack).
- Experience implementing AI-powered workflows or operational improvements is a plus.
- Experience with Self-Serve Acquisition programs and hybrid sales-led motions is a plus.
Responsibilities
- Own and evolve Boulevard's marketing operations strategy, systems, and processes.
- Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes.
- Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency.
- Identify, implement, and scale AI-powered workflows and automation opportunities.
- Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement.
- Drive adoption of AI-enabled tools and best practices across the marketing organization.
- Own and optimize the marketing automation stack, including Marketo and Customer.io.
- Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks.
- Develop reporting frameworks and dashboards that provide visibility into funnel performance and revenue impact.
- Build and lead a high-performing Marketing Operations team.
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