Senior Integrated Marketing Manager, Life Sciences
New
Based in United StatesFull-TimeSenior
Salary$115,000 to $153,000 base salary plus bonus potential
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Job Details
- Experience
- 8+ years
- Required Skills
- SalesforceCRMSaaSHubSpot
Requirements
- 8+ years of experience in B2B marketing, with strong ownership of integrated demand generation and multi-channel campaign execution.
- Proven track record of driving measurable pipeline growth through marketing programs in complex sales environments.
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce.
- Strong expertise in content development, messaging strategy, and funnel metrics including MQLs, pipeline contribution, and ROI.
- Experience working closely with Sales and Product teams to align marketing strategy with revenue objectives.
- Background in healthcare, pharma, life sciences, or other regulated industries is strongly preferred.
- Ability to operate effectively in fast-paced, evolving environments such as post-merger or scaling organizations.
- Strong analytical mindset with the ability to interpret campaign data and translate insights into action.
- Excellent communication and stakeholder management skills.
- Bonus: experience with AI content tools, event marketing, patient engagement solutions, or SaaS product marketing.
Responsibilities
- Own and execute integrated, multi-channel demand generation campaigns across digital, email, ABM, webinars, content syndication, and industry events to drive qualified pipeline.
- Manage top-of-funnel performance metrics including MQLs, pipeline contribution, lead quality, and campaign ROI.
- Develop high-impact sales enablement materials such as case studies, solution briefs, white papers, and presentations.
- Partner closely with Sales teams to support strategic accounts, nurture opportunities, and improve conversion.
- Lead partner and co-marketing initiatives to expand awareness and engagement across life sciences audiences.
- Design and execute patient engagement marketing programs communicating value across access and adherence use cases.
- Own end-to-end marketing execution for events, conferences, and webinars.
- Use AI tools and marketing technology to accelerate content creation and campaign execution.
- Continuously optimize campaigns based on data insights.
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