Senior Manager, Influencer and Partnerships
New
USFull-TimeManager
Salary$120,000 – $140,000 annually
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Job Details
- Experience
- 5–7+ years
- Required Skills
- NegotiationBudget management
Requirements
- 5–7+ years of experience in influencer marketing, brand partnerships, or integrated marketing roles.
- Experience in CPG, wellness, nutrition, or lifestyle industries.
- Proven track record of building and scaling influencer programs across both organic and paid channels.
- Hands-on experience managing brand partnerships end-to-end, including sourcing, negotiating, and executing campaigns.
- Strong understanding of the creator economy, social media platforms, and content performance dynamics.
- Experience building or launching new partnership functions in fast-moving, less structured environments.
- Excellent communication, negotiation, and relationship-building skills.
- Highly organized, self-directed, and comfortable managing multiple concurrent programs.
Responsibilities
- Own and evolve the end-to-end influencer marketing strategy, including organic seeding, seasonal campaigns, paid influencer programs, and always-on creator initiatives.
- Lead execution across influencer partnerships, including sourcing, negotiation, contracting, briefing, campaign management, and performance reporting.
- Collaborate with internal marketing, brand, and social teams to ensure influencer initiatives are fully integrated into 360° campaigns.
- Build, launch, and scale the brand partnerships function, creating frameworks, processes, and pipelines for identifying and executing strategic collaborations.
- Develop and manage co-marketing partnerships with wellness, fitness, lifestyle, and media brands.
- Own influencer and partnership budgets, ensuring efficient allocation of resources and optimization of ROI.
- Establish KPIs, reporting structures, and performance insights to measure impact and refine strategy.
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