Manager, Global Influencer Marketing
New
Based in United StatesFull-TimeManager
SalaryCompetitive salary ranging from 80,000 to 95,000 USD annually
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Job Details
- Experience
- 6–8+ years
- Required Skills
- Data AnalysisBudget management
Requirements
- 6–8+ years of experience in influencer marketing, creator partnerships, social media marketing, or related fields.
- 2+ years of experience managing direct reports or leading cross-functional teams.
- Proven track record of developing and executing influencer strategies that deliver measurable business impact.
- Experience managing global or multi-market influencer programs across different regions.
- Strong knowledge of creator ecosystems, influencer platforms, and social media best practices.
- Hands-on experience with paid creator campaigns, whitelisting, and content licensing across major social platforms.
- Strong analytical skills with the ability to interpret performance data and translate insights into action.
- Experience managing budgets and optimizing resource allocation across multiple initiatives.
- Excellent communication, negotiation, and relationship-building skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Responsibilities
- Develop and execute global influencer marketing strategies aligned with brand objectives, ensuring consistent execution across North America, Europe, and APAC markets.
- Lead and scale influencer programs across regions, adapting approaches to local audiences while maintaining global brand alignment.
- Manage and mentor a team of Influencer Marketing Specialists, providing coaching, performance feedback, and professional development support.
- Build and optimize creator partnership pipelines that support awareness, engagement, customer acquisition, and revenue growth.
- Oversee paid and organic influencer initiatives, including content licensing, whitelisting, and platform amplification across Meta, TikTok, and YouTube.
- Collaborate with Social, Paid Media, Creative, PR, and Analytics teams to ensure influencer programs integrate effectively into broader marketing campaigns.
- Manage influencer budgets, track performance metrics, and deliver insights and recommendations to marketing leadership.
- Stay current on industry trends, platform innovations, and creator ecosystem developments to continuously improve program effectiveness.
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