Senior Lifecycle Manager
New
M
MewsHospitality Technology
France; Germany; Spain; Sweden; United KingdomFull-TimeSenior
Salary£75,000 — £85,000 GBP (UK); €65.000 — €84.000 EUR (Spain); 75 000 kr — 1 072 021 kr SEK (Sweden); €59.000 — €94.500 EUR (France); €71.500 — €97.000 EUR (Germany)
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Job Details
- Required Skills
- Data AnalysisCRMHubSpot
Requirements
- Experience building, improving, or owning lifecycle, CRM, email, or growth marketing programmes, preferably in a B2B SaaS, technology, or scale-up environment.
- Strong knowledge of lifecycle marketing strategy, segmentation, funnel optimisation, experimentation, campaign automation, and performance reporting.
- Practical experience with CRM, ESP, or marketing automation platforms such as HubSpot, Iterable, Marketo, Braze, or equivalent tools.
- Ability to analyse campaign, behavioural, and conversion data to identify root causes, prioritise opportunities, and make data-backed recommendations.
- Experience applying automation, including AI-enabled workflows, to improve reporting, campaign QA, workflow triggers, or marketing operations processes.
- Strong cross-functional communication skills, with the ability to translate lifecycle insights into clear actions for stakeholders.
- Strong problem-solving skills, including the ability to work independently in ambiguous situations, create structured hypotheses, and adapt plans based on results.
- Commercial awareness, accountability, initiative, and sound decision-making.
Responsibilities
- Develop and improve lifecycle and email marketing programmes across acquisition, activation, and expansion, ensuring campaigns are aligned to customer lifecycle stages and growth priorities.
- Define and execute segmentation strategies based on lifecycle stage, ICP, region, behavioural intent, and campaign performance data.
- Establish baseline KPIs, testing frameworks, and reporting routines to measure lifecycle marketing performance and identify opportunities for improvement.
- Analyse funnel, campaign, behavioural, and conversion data to identify bottlenecks, form data-backed hypotheses, and recommend growth initiatives.
- Build and optimise marketing automation workflows, including campaign triggers, reporting processes, QA checks, and other operational improvements that increase team efficiency.
- Partner with Product Marketing, Customer Marketing, Regional Marketing, and Growth stakeholders to align lifecycle messaging, campaign priorities, and customer insights.
- Communicate lifecycle performance, test outcomes, risks, and recommendations clearly to leadership and cross-functional stakeholders.
- Act as the lifecycle marketing subject-matter expert within Growth Marketing, providing guidance and functional expertise to colleagues.
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