Senior Marketing Analyst, Strategy & Analytics
New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years of experience in data analysis, analytics, or business intelligence; 2+ years of experience within general consulting or an analytical operations function.
- Required Skills
- SQLBusiness IntelligenceGoogle AnalyticsTableauSEOData modelingGenerative AI
Requirements
- Bachelor’s degree.
- 5+ years of experience in data analysis, analytics, or business intelligence, focused on marketing.
- 2+ years of experience in general consulting or an analytical operations function.
- Demonstrated experience analyzing SEM, SEO, and Generative AI channels.
- Strong background in math, science, finance, engineering, or statistics.
- Proficiency in SQL and experience with BI tools such as Tableau, Qlik, or PowerBI.
- Hands-on experience using Generative AI tools like Claude, Gemini, or ChatGPT.
- Strong technical background in marketing data infrastructure and Google products (Analytics, Search Console, Google Ads).
- Proven ability to manage diverse stakeholders and conflicting priorities.
- Ability to explain complex issues simply and intuitively.
- Outstanding written and verbal communication skills.
- Ability to work independently as an individual contributor in a fast-paced environment.
Responsibilities
- Analyze data, build models, test hypotheses, develop prototypes, and write SQL scripts to inform marketing decisions.
- Use descriptive and diagnostic analytics to provide actionable recommendations for marketing leaders.
- Define metrics aligned with company strategy and objectives.
- Measure and diagnose performance of SEM, SEO, and Generative AI channels to guide budget and strategy.
- Map marketing processes and data flows across acquisition, engagement, and revenue generation.
- Identify opportunities to improve conversion, revenue, operations, and tool efficiency.
- Manage and prioritize requests from diverse marketing stakeholders.
- Build and maintain marketing data infrastructure including integration of Google Analytics, Search Console, and Google Ads.
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