Senior Marketing Analyst, Strategy & Analytics
New
Canada, Europe, South America, UKFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years in data analysis, analytics, or business intelligence; 2+ years in consulting or analytical operations
- Required Skills
- SQLBusiness IntelligenceGoogle AnalyticsTableauSEOData modelingGenerative AI
Requirements
- Bachelor’s degree required.
- 5+ years of experience in data analysis, analytics, or business intelligence with a focus on marketing analytics.
- 2+ years of experience within general consulting or an analytical operations function.
- Demonstrated experience analyzing SEM (paid search), SEO (organic search), and Generative AI / AI-driven search channels.
- Strong background in math, science, finance, engineering, or statistics.
- Experience with BI tools (Tableau, Qlik, PowerBI, etc.).
- Proficiency in SQL (R, Python, or MATLAB are a plus).
- Hands-on experience with Generative AI tools like Claude, Gemini, or ChatGPT.
- Technical knowledge of Google Analytics, Google Search Console, and Google Ads.
- Ability to manage diverse stakeholders and balance conflicting priorities.
- Outstanding written and verbal communication skills in English.
Responsibilities
- Analyze data to inform marketing decisions using modeling, hypothesis testing, root cause analysis, and forecasting.
- Develop descriptive and diagnostic analytics to provide actionable recommendations for marketing leaders.
- Define performance metrics aligned with company strategy and objectives.
- Measure and diagnose performance of SEM, SEO, and Generative AI channels including spend efficiency, keyword performance, and lead value.
- Map marketing processes and data flows across acquisition and revenue generation.
- Build and maintain marketing data infrastructure including integration with Google Analytics, Search Console, and Google Ads.
- Leverage Generative AI tools to automate reporting and evaluate AI-driven search performance.
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