Senior Marketing Automation Developer
New
Based in the United StatesFull-TimeSenior
Salary117,500 - 135,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLHTMLCSSRESTful APIsCRM
Requirements
- Bachelor’s degree in a related field preferred.
- 5+ years of experience in marketing automation, CRM operations, lifecycle marketing technology, or martech development.
- Hands-on experience with Braze or comparable customer engagement platforms, including campaigns, journeys, segmentation, and personalization.
- Strong knowledge of Braze features such as Canvas, Campaigns, Liquid, Connected Content, custom events, attributes, and API-triggered messaging.
- Experience delivering multi-channel messaging programs across email, SMS, push, and/or in-app channels.
- Familiarity with Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript, SQL) is highly desirable.
- Experience working with CDPs (e.g., Segment, mParticle) and data warehouses (e.g., Snowflake, BigQuery, Redshift).
- Understanding of APIs, webhooks, event streaming, reverse ETL, and data integrations between marketing and backend systems.
- Strong email development skills, including responsive HTML/CSS, modular design systems, personalization logic, and rendering QA.
- Ability to troubleshoot complex issues across data, segmentation, personalization, and campaign execution.
- Strong communication, documentation, and collaboration skills in cross-functional environments.
- High attention to detail and ability to manage multiple priorities in a fast-paced setting.
Responsibilities
- Design, build, and optimize multi-channel marketing automation campaigns and customer journeys across email, SMS, push, and in-app messaging, primarily using Braze.
- Develop and maintain Braze Canvases, campaigns, segments, Liquid personalization, Connected Content, catalogs, subscription groups, and API-triggered messaging workflows.
- Translate business requirements into scalable, data-driven lifecycle marketing solutions in collaboration with lifecycle marketing, product, analytics, data, and engineering teams.
- Implement event-driven messaging programs using customer attributes, behavioral events, and integrated data sources such as CRM, CDP, and data warehouses.
- Support migration efforts from legacy platforms (e.g., SFMC) to Braze-native architecture, including rebuilding journeys, automations, and personalization logic.
- Build responsive, modular email templates using HTML/CSS and platform-specific personalization tools.
- Establish and maintain technical standards, QA processes, documentation, naming conventions, and reusable components for campaign development.
- Troubleshoot and resolve issues related to campaign logic, data quality, API-triggered messaging, rendering, and journey performance.
- Support deliverability, compliance, and consent management requirements (CAN-SPAM, GDPR, CCPA, TCPA), including suppression and preference handling.
- Participate in peer reviews, documentation efforts, and knowledge sharing to improve team consistency and execution quality.
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