Senior Event Marketing Manager
New
CanadaFull-TimeSenior
Salary$140,000 – $175,000
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Job Details
- Experience
- 7–10+ years
- Required Skills
- Project ManagementData AnalysisStakeholder managementBudget management
Requirements
- 7–10+ years of experience in event marketing, field marketing, or experiential marketing within B2B SaaS or high-growth environments.
- Proven track record of owning and scaling complex multi-channel event portfolios, including large industry conferences and executive-level engagements.
- Strong strategic thinking with the ability to translate business objectives into actionable event strategies and measurable outcomes.
- Excellent project management skills with high attention to detail and ability to manage multiple high-stakes initiatives simultaneously.
- Experience managing budgets, vendor relationships, contracts, and sponsorship negotiations.
- Strong understanding of sales alignment and pipeline generation through event marketing activities.
- Data-driven mindset with experience using performance metrics, dashboards, and reporting tools to guide decision-making.
- Exceptional communication and stakeholder management skills.
- Ability to thrive in fast-paced, scaling environments with a high level of ownership.
- Willingness to travel approximately 30%, including occasional international travel.
Responsibilities
- Own and evolve the end-to-end strategy for field and third-party event programs, including conferences, executive roundtables, hospitality experiences, and webinars.
- Design and continuously optimize the annual events portfolio, identifying high-impact opportunities while phasing out underperforming initiatives.
- Lead full-cycle execution of all events, managing budgets, timelines, vendors, logistics, sponsorships, contracts, and on-site delivery.
- Partner cross-functionally with Sales, Marketing, Product, and Executive Leadership to define priorities, enable pipeline generation, and strengthen customer engagement.
- Negotiate with external partners, conference organizers, and vendors to secure sponsorships, booth presence, and strategic event positioning.
- Develop scalable processes, playbooks, and reporting frameworks to improve execution consistency and operational efficiency.
- Own performance tracking and reporting, using data to evaluate ROI, pipeline influence, engagement, and lead quality.
- Drive innovation in event formats and experiential marketing to strengthen market presence.
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