Analista de Social Media Pleno - Marketing Digital
New
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- Proven experience in social media strategy focused on performance and business results.
- Strong understanding of digital marketing funnels and conversion-driven content strategies.
- Analytical mindset with the ability to interpret data and transform it into actionable insights.
- Proactive profile with a strong bias for action and problem-solving based on metrics.
- Experience working with large digital brands, infoproduct companies, or high-scale marketing environments.
- Strong balance between creativity and analytical thinking, with curiosity for trends and experimentation.
- Experience managing creators and influencers (nice to have).
- Experience optimizing content for engagement, retention, and conversion performance (nice to have).
Responsibilities
- Design and optimize social media content strategies aligned with marketing funnel objectives, from awareness to conversion and retention.
- Create and guide content production (copies, videos, carousels), ensuring each piece has a clear hypothesis and performance goal.
- Monitor, analyze, and interpret performance metrics to generate actionable insights and improve campaign results.
- Structure and optimize social media funnels to drive lead generation and business growth.
- Identify trends, formats, and opportunities in social media, testing them to maximize engagement and conversion.
- Collaborate with cross-functional marketing teams to align social media strategies with broader campaigns and brand initiatives.
- Work with creators and content producers, briefing and guiding outputs based on strategic objectives.
- Continuously test hypotheses and scale successful initiatives based on data-driven results.
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