Senior Product Manager, Audience & Commerce
New
Toronto, ON (Remote) or any Canadian MarketFull-TimeSenior
Salary80,000 - 95,000 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- AgileData AnalysisProduct ManagementSEO
Requirements
- 5+ years of product management experience in digital media, publishing, commerce, or consumer technology.
- Proven experience launching and scaling audience-focused digital products.
- Strong understanding of SEO, audience engagement, content discovery, and retention strategies.
- Experience with affiliate commerce, subscriptions, memberships, or digital monetization models.
- Demonstrated ability to use analytics and experimentation to drive product decisions.
- Experience working in Agile product development environments.
- Strong stakeholder management and cross-functional leadership skills.
- Familiarity with editorial publishing workflows and content management systems is an asset (e.g., WordPress VIP, Elementor).
Responsibilities
- Define and own the product vision, strategy, and roadmap for the Books platform.
- Design and optimize user journeys across content discovery, newsletters, membership, and affiliate commerce.
- Partner with audience development teams to improve SEO, engagement, and retention.
- Lead the development and optimization of affiliate commerce experiences and conversion funnels.
- Establish KPIs and reporting frameworks to analyze user behavior and content performance.
- Collaborate with editorial, design, engineering, and sales teams to align on product priorities.
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