Solutions Marketing Manager | Flow Cytometry
New
D
DotmaticsScientific Software
Remote - USAFull-TimeManager
Salary90,338 - 122,222 USD per year
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Job Details
- Experience
- 5+ years of experience in flow cytometry, cytometry software, or a related life sciences/scientific domain.
- Required Skills
- SEODigital Marketing
Requirements
- 5+ years of experience in flow cytometry, cytometry software, or related life sciences/scientific domain.
- Proven experience developing and executing measurable marketing campaigns driving leads, pipeline, and revenue.
- Strong understanding of scientific buyer journeys and research workflows.
- Experience supporting both sales-led and product-led growth (PLG) motions.
- Familiarity with modern digital marketing, inbound marketing, and marketing automation.
- Experience with performance marketing channels such as paid digital, SEO, and email automation.
- Ability to translate complex technical concepts into clear customer-facing messaging.
- Experience managing marketing databases, audience segmentation, and campaign targeting.
- Experience supporting conferences, tradeshows, and field marketing programs.
- Familiarity with AI tools for marketing optimization.
Responsibilities
- Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
- Develop messaging and value propositions grounded in scientific workflows and customer needs.
- Drive integrated marketing campaigns across digital, email, webinars, content, and events.
- Support product-led growth initiatives including free trials, online purchases, and customer onboarding programs.
- Develop scientific and commercial content including blogs, case studies, and presentations.
- Optimize marketing funnel conversion metrics from awareness through revenue.
- Partner cross-functionally with Product, Sales, and SMEs to shape sales plays and product narratives.
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