Senior Manager, Content Marketing
New
Remote in the United States (ET only), 8:00 am to 5:00 pm Eastern Time (ET)Full-TimeManager
SalaryBase Salary is one part of our competitive total compensation and benefits package and is determined using a range.
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Job Details
- Experience
- 7+ years
- Required Skills
- People ManagementSEO
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 7+ years of experience in content strategy, content marketing, or a similar role, ideally within SaaS or the manufacturing technology space.
- 3-5 years of experience managing people, including leading team members and managing contractors and agency partners.
- Deep understanding of SEO best practices, emerging GEO/AEO strategies, and content optimization techniques for better search engine and LLM visibility.
- Advanced writing and editing capabilities with an adaptable, brand-consistent tone, supported by a strong portfolio of B2B content and campaigns.
- Data-driven mindset with the ability to analyze KPIs and adjust strategies accordingly.
Responsibilities
- Develop and own a comprehensive content marketing strategy and editorial calendar aligned with company goals, buyer personas, and key channels.
- Own hands-on development of high-quality content across formats and channels, leveraging AI tools to improve efficiency, optimize SEO/GEO/AEO, and maximize discoverability.
- Collaborate with cross-functional marketing teams, including demand generation, events, and product marketing, to ensure cohesive brand messaging.
- Monitor content performance using KPIs and analytics, delivering actionable insights for continuous improvement.
- Lead and mentor a team of copywriters and agency partners, while overseeing content governance, workflows, and operations for consistency and scalability.
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