Promo Features Marketing & Commercialisation Lead

New

European UnionFull-TimeLead

Salary not disclosed

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Job Details

Extensive experience in Product Marketing, Product Commercialisation or Go-to-Market Strategies.
Previous experience within the online casino or iGaming industry.
Strong understanding of B2B product marketing and commercial strategy.
Experience launching complex products or features to market.
Excellent storytelling, positioning and messaging skills.
Experience creating sales enablement materials and commercial marketing assets.
Strong stakeholder management skills with the ability to influence cross-functional teams.
Excellent written and spoken English.

Own the end-to-end commercialisation and marketing strategy for Playson’s promotional products throughout their lifecycle.
Develop compelling positioning, messaging and value propositions that translate complex product features into clear commercial benefits.
Define target audiences, use cases and competitive positioning for new and existing promotional tools.
Build and execute go-to-market strategies, ensuring successful launches for new features and product updates.
Collaborate closely with Product, Sales, Account Management and Marketing teams to deliver coordinated product launches.
Create high-quality sales enablement materials, including presentations, one-pagers, videos, operator guides and campaign toolkits.
Equip commercial teams with the resources and messaging needed to confidently promote and sell promotional features.
Plan and deliver integrated B2B marketing campaigns across multiple channels, including website, PR, social media and launch communications.
Monitor product launch performance, feature adoption and campaign effectiveness using commercial insights and stakeholder feedback.

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