Especialista de Performance e Insights (Marketing Analytics)
New
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- SQLData AnalysisMicrosoft Power BITableauData visualizationDigital MarketingCRMLooker
Requirements
- Experience analyzing marketing and sales data in performance-driven environments.
- Strong knowledge of marketing metrics across paid media, CRM, organic, and social channels.
- Proficiency in data visualization tools such as Power BI, Tableau, or Looker.
- Working knowledge of SQL for data extraction and analysis.
- Experience with digital sales funnels, preferably in startup or high-growth environments.
- Strong ability to build analytical studies and present insights to leadership and stakeholders.
- Excellent communication and storytelling skills for data-driven decision-making.
- Autonomous, proactive profile with strong ownership mindset.
- Experience with marketing leadership or strategy (plus).
- Familiarity with AI tools for automation and social media metrics (plus).
Responsibilities
- Generate strategic insights to support decisions on marketing campaigns, customer segmentation, and commercial prioritization.
- Analyze end-to-end sales funnels to identify bottlenecks, drop-offs, and optimization opportunities.
- Evaluate marketing performance metrics such as ROI, CAC, LTV, conversion rates, and channel efficiency, recommending improvements.
- Develop deep-dive analytical studies to identify drivers of revenue and test hypotheses impacting business performance.
- Design, maintain, and evolve dashboards to support operational and strategic decision-making across teams.
- Collaborate closely with engineering teams to understand data structures, improve data quality, and ensure analytical consistency.
- Prepare and deliver executive-level presentations translating complex data into clear business recommendations.
- Support prioritization and management of analytics demands in partnership with leadership.
- Work cross-functionally with marketing, sales, product, CX, and engineering to ensure alignment on metrics and insights.
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