Account Director, Paid Media
New
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Lead GenerationCRM
Requirements
- 5+ years of experience in paid media with a strong focus on Meta advertising platforms
- Proven experience managing multiple client accounts with measurable performance outcomes
- Demonstrated success in achieving lead generation and conversion targets while retaining clients
- Strong copywriting skills with experience writing ad creatives and direct response messaging
- Experience with tracking setups including pixels, conversion events, and basic marketing automation tools
- Excellent communication skills with the ability to translate performance data into clear client insights
- Strong ownership mentality with the ability to independently diagnose issues and implement solutions
- Highly organized, detail-oriented, and comfortable operating in a high-accountability environment
- Experience in financial services marketing, appointment-setting funnels, or high-ticket lead generation is highly preferred
- Familiarity with video sales letter (VSL) strategies and direct response marketing is a plus
Responsibilities
- Own and manage a portfolio of client accounts as the primary strategic and performance lead
- Run bi-weekly client meetings, present performance insights, and align on optimization strategies and next steps
- Deliver performance reporting in advance of client calls, ensuring clarity, accuracy, and actionable insights
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment setting
- Manage budgets, targeting, bidding strategies, and ongoing creative testing to achieve cost-per-appointment goals
- Monitor daily campaign performance and implement rapid adjustments to improve outcomes and ROI
- Write high-performing ad copy and video sales letter scripts tailored to financial services audiences
- Develop creative concepts, messaging angles, and testing frameworks in collaboration with design and video teams
- Implement and troubleshoot tracking systems, pixels, conversion events, and lead routing workflows
- Configure integrations and automation tools such as Calendly, Zapier, and CRM pipelines to ensure seamless lead flow
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