Senior Paid Social Specialist
New
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Lead GenerationCRM
Requirements
- 5+ years of experience in paid media with a strong specialization in Meta advertising and performance marketing.
- Proven experience managing multiple client accounts and delivering measurable performance outcomes.
- Strong copywriting skills for ad copy and direct-response video sales scripts.
- Hands-on experience with conversion tracking and pixel implementation.
- Experience with marketing automation tools.
- Experience with lead generation funnels and appointment-setting campaigns is highly preferred.
- Exposure to financial services marketing or high-ticket, considered purchase industries is an advantage.
- Strong sense of ownership and independent problem-solving ability.
- Excellent communication skills for stakeholder management.
Responsibilities
- Manage a portfolio of client accounts as the primary point of contact.
- Plan, launch, and optimize Meta paid social campaigns focused on lead generation and appointment setting.
- Monitor performance daily and adjust budgets, targeting, bids, and creative assets to meet conversion targets.
- Lead bi-weekly client calls and present performance reports with strategic recommendations.
- Develop ad copy and video sales letter scripts tailored to financial services audiences.
- Collaborate with creative teams and utilize AI tools for messaging and testing.
- Maintain tracking systems including pixels, conversion events, and CRM integrations.
- Troubleshoot technical issues across ad platforms and client systems.
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