Senior Marketing Manager - IVF Technologies
New
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–8 years
- Required Skills
- Project ManagementSalesforceDigital Marketing
Requirements
- 5–8 years of experience in medical device marketing, life sciences instrumentation, laboratory systems, or capital equipment environments.
- Strong understanding of IVF workflows, embryology lab operations, or related clinical fertility environments is highly preferred.
- Proven ability to develop and execute go-to-market strategies for technical or scientific products.
- Experience working with cross-functional teams including sales, product management, clinical experts, and engineering stakeholders.
- Ability to translate complex scientific and technical concepts into clear, compelling commercial messaging.
- Strong communication, leadership, and stakeholder management skills in a matrixed environment.
- Experience with CRM and marketing tools such as Salesforce and digital marketing platforms is a plus.
- Analytical mindset with the ability to interpret market data, customer insights, and performance metrics to guide strategy.
- Bachelor’s degree in Marketing, Life Sciences, Biomedical Engineering, or a related field (or equivalent experience).
Responsibilities
- Develop and execute comprehensive marketing strategies for IVF capital equipment, including incubators, electronic witnessing systems, and laboratory automation platforms.
- Conduct in-depth market analysis to evaluate trends, competitive positioning, segmentation, and adoption dynamics within IVF and embryology markets.
- Partner with product management to translate complex technical features into differentiated, customer-relevant value propositions.
- Build and manage annual marketing plans, including budgeting, forecasting, and performance tracking aligned with revenue and market share objectives.
- Create and oversee development of marketing assets such as brochures, white papers, technical documentation, case studies, and digital content.
- Lead go-to-market execution and product launch planning, ensuring alignment across sales, product, training, and clinical stakeholders.
- Support commercial enablement through sales tools, training materials, launch kits, and competitive positioning frameworks.
- Drive customer insight programs through interviews, advisory boards, and data analysis to inform product and messaging strategy.
- Manage digital marketing initiatives including SEO/SEM, website content, and lead generation campaigns.
- Monitor portfolio performance, pricing trends, and market dynamics, reporting on KPIs such as pipeline growth, lead generation, and ROI.
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