Senior Marketing Manager - IVF Consumables
New
Based in United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- SalesforceAnalytical Skills
Requirements
- Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.
- 7+ years of marketing experience in medical devices, biotechnology, diagnostics, or life sciences industries.
- Strong understanding of IVF laboratory workflows, clinical environments, and consumable product applications.
- Proven experience managing technical product portfolios and leading successful product launches.
- Ability to translate complex scientific and clinical concepts into clear, compelling commercial messaging.
- Demonstrated success influencing cross-functional teams and leading complex, matrixed initiatives.
- Strong strategic planning, communication, presentation, and stakeholder management skills.
- Familiarity with CRM systems (e.g., Salesforce), marketing automation tools, and analytics platforms.
- Strong analytical mindset with the ability to combine customer insights, clinical knowledge, and market data into actionable strategies.
Responsibilities
- Lead regional marketing strategy for IVF consumables, including segmentation, positioning, value proposition development, and market-driven portfolio strategy.
- Manage full product lifecycle activities, including new product introductions, enhancements, portfolio optimization, and post-launch performance analysis.
- Drive go-to-market execution, ensuring launch readiness through sales enablement tools, training materials, and customer-facing content.
- Identify and develop market growth opportunities based on clinical trends, customer insights, and industry dynamics.
- Partner with Sales teams to support adoption and revenue growth through targeted campaigns and commercial tools.
- Engage directly with IVF lab professionals, embryologists, and key opinion leaders to gather insights and validate market needs.
- Collaborate with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of marketing claims and materials.
- Work with Operations and Supply Chain teams to support forecasting, inventory alignment, and product availability.
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