Senior Manager, Integrated Marketing

New

CanadaFull-TimeManager

Salary not disclosed

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Job Details

7+ years of experience in integrated marketing, brand marketing, product GTM, or growth marketing, ideally within tech or fintech environments
Proven track record of leading complex, multi-channel campaigns across TV, OOH, social, digital, and performance marketing
Strong ability to design consumer journeys rooted in customer insight and behavioral understanding
Excellent brief-writing skills with the ability to translate strategy into clear, inspiring creative direction
Strong channel fluency across paid, owned, and earned media, with hands-on campaign planning experience
Exceptional communication and stakeholder management skills, including experience influencing senior leadership
Ability to operate effectively in fast-paced, high-growth environments with shifting priorities

Design and own end-to-end consumer journeys for priority campaigns, mapping messaging, channels, and experiences from first exposure through conversion
Lead integrated campaign development and execution across paid, owned, and earned media, ensuring alignment from briefing through launch and post-campaign analysis
Translate product positioning, customer insight, and business priorities into clear, compelling creative briefs that guide internal and external creative teams
Own media strategy, including channel mix, targeting, budgeting, and performance optimization across digital, traditional, and experiential channels
Partner closely with Data Science and Analytics teams to define measurement frameworks and derive actionable insights for campaign optimization
Collaborate cross-functionally with Product, Brand, Growth, and Channel teams to ensure cohesive execution and maximum market impact
Manage agency relationships and external partners, ensuring delivery against timelines, scope, and performance expectations

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