Senior Digital Marketing Manager / Senior Media Buyer
New
BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- 3+ years of experience in digital marketing with strong focus on performance marketing and conversion-driven funnels.
- Proven experience managing media buying operations and leading or mentoring media buying teams.
- Hands-on expertise with paid traffic platforms such as YouTube Ads, Meta Ads, Google Ads, and TikTok Ads.
- Strong analytical mindset with the ability to interpret data, build insights, and drive decisions based on performance metrics.
- Experience working with funnel optimization, CRO principles, and scaling acquisition systems.
- Ability to manage multiple clients or projects simultaneously in a fast-paced, deadline-driven environment.
- Strong communication skills for client interaction, reporting, and cross-functional collaboration.
- Experience with webinar or coaching funnels is a strong plus.
- High intellectual curiosity and proactive problem-solving mindset.
Responsibilities
- Lead and manage large-scale paid media campaigns across platforms such as YouTube, Meta, TikTok, Google Search, and Display, ensuring performance optimization and scalable growth.
- Develop forecasting models and scenario planning to achieve revenue, ROAS, and profit targets across multiple client accounts.
- Analyze campaign performance data to identify trends, optimization opportunities, and creative or funnel improvements.
- Own funnel strategy analysis, identifying conversion bottlenecks and opportunities to improve performance across landing pages and sales journeys.
- Drive creative strategy in collaboration with content teams, contributing insights for new ad angles, messaging, and campaign concepts.
- Conduct competitor and market research to inform strategic decisions and identify winning approaches within each niche.
- Manage client communication, reporting, and performance updates while ensuring alignment on KPIs and growth targets.
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