Product Marketing Coordinator, Inbound

New

US-based roleFull-TimeEntry

Salary not disclosed

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Job Details

1–3 years of experience in product marketing, market research, strategy, consulting, or a related analytical field.
SaaS experience preferred; exposure to nonprofit or association-focused environments is a strong plus.
Strong curiosity about customers, markets, and competitive dynamics, with a passion for uncovering actionable insights.
Excellent written and verbal communication skills, with the ability to turn complex inputs into clear narratives.
Demonstrated ability (or strong interest) in using AI tools to enhance research quality, speed, and competitive analysis.
Comfortable managing multiple projects simultaneously in a fast-paced, cross-functional environment.
Confidence contributing ideas in collaborative discussions, even early in career progression.
Familiarity with or willingness to learn tools such as Salesforce, Asana, Gong, Pendo, Klue, Clozd, Claude, and Microsoft Copilot.

Lead the collection and synthesis of market, buyer, and competitive intelligence to support product marketing strategy and execution.
Run and continuously improve win/loss analysis programs, transforming findings into actionable insights and recommendations.
Develop and maintain buyer personas, ideal customer profiles (ICPs), and customer journey mappings to guide messaging and targeting.
Support Product teams by sharing customer insights that help shape roadmap decisions, packaging, and differentiation strategies.
Conduct and support customer research initiatives, including interviews, surveys, and structured feedback analysis.
Translate complex or unstructured information into clear, concise insights for Product, Marketing, Sales, and leadership teams.
Ensure insights are embedded into go-to-market materials such as battlecards, positioning documents, and messaging frameworks.

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