Marketing Analytics Team Lead
New
France; Official employment support in Switzerland or PolandFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- PythonSQLGitGoogle AnalyticsTableaudbt
Requirements
- 4+ years of experience in marketing or product analytics.
- Proven experience leading or managing analytics teams, ideally within performance-driven or iGaming environments.
- Experience building analytics functions or frameworks from scratch.
- Deep understanding of traffic acquisition models (CPA, hybrid, rev-share) and marketing attribution methodologies.
- Advanced SQL skills for data extraction, transformation, and analysis.
- Experience working with dbt, Git, and modern data warehouse architectures.
- Hands-on experience with BI tools such as Tableau.
- Strong understanding of statistics and predictive modeling concepts (e.g., LTV, revenue forecasting).
- Excellent communication and presentation skills.
- Experience with web analytics tools such as Google Analytics and Google Tag Manager (nice to have).
- Knowledge of Python and exposure to ML-based modeling (nice to have).
Responsibilities
- Build and maintain a unified data-driven decision-making framework for marketing, defining key metrics, reporting standards, dashboards, and analytical best practices.
- Lead and develop a team of marketing and web analysts, setting priorities and supporting career growth.
- Own marketing attribution and performance measurement across channels, ensuring accuracy of spend allocation and user segmentation.
- Define requirements for Data Engineering teams to ensure high-quality data pipelines and reliable marketing datasets.
- Oversee web analytics operations including event tracking, funnel analysis, and user behavior insights.
- Collaborate cross-functionally with traffic acquisition, product, and data teams to deliver actionable insights.
- Maintain clear, structured, and up-to-date documentation across all marketing analytics processes and systems.
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