Growth Strategy Lead
New
Based in the United StatesFull-TimeLead
Salary$165,000 – $180,000 USD
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLArtificial IntelligenceA/B testing
Requirements
- 5+ years of experience in growth marketing, performance marketing, or paid acquisition.
- Strong expertise across digital acquisition channels including Google, Meta, Bing, and programmatic/native networks.
- Proven track record of scaling subscription or recurring revenue businesses.
- Deep understanding of subscription economics including LTV, retention, conversion, and acquisition efficiency.
- Hands-on analytical capability, including SQL proficiency.
- Experience designing and interpreting incrementality and lift tests (e.g., geo experiments, holdouts).
- Strong fluency in AI-enabled marketing systems, including LLM behavior and automation workflows.
- Ability to translate marketing workflows into technical specifications for engineering teams.
- Systems-thinking mindset with strong prioritization and operational rigor.
- Proven leadership experience managing and developing high-performing teams.
- Strong communication skills with the ability to influence cross-functional stakeholders.
Responsibilities
- Own the end-to-end strategy for paid acquisition across channels such as Google, Meta, Bing, and native/prospecting platforms.
- Lead and develop a team of Growth Operators, providing coaching, prioritization, and performance direction.
- Allocate marketing investments based on customer insights, LTV modeling, and business objectives.
- Identify and execute growth opportunities across funnels, creative, offers, and pricing through experimentation.
- Analyze performance trends, diagnose shifts, and uncover root causes behind growth or decline.
- Partner with engineering and data teams to build AI-enabled workflows, automation systems, and marketing infrastructure.
- Establish measurement frameworks, attribution models, and experimentation standards.
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