Growth Strategy Lead

New
Based in the United StatesFull-TimeLead
Salary$165,000 – $180,000 USD
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Job Details

Experience
5+ years
Required Skills
SQLArtificial IntelligenceA/B testing

Requirements

  • 5+ years of experience in growth marketing, performance marketing, or paid acquisition.
  • Strong expertise across digital acquisition channels including Google, Meta, Bing, and programmatic/native networks.
  • Proven track record of scaling subscription or recurring revenue businesses.
  • Deep understanding of subscription economics including LTV, retention, conversion, and acquisition efficiency.
  • Hands-on analytical capability, including SQL proficiency.
  • Experience designing and interpreting incrementality and lift tests (e.g., geo experiments, holdouts).
  • Strong fluency in AI-enabled marketing systems, including LLM behavior and automation workflows.
  • Ability to translate marketing workflows into technical specifications for engineering teams.
  • Systems-thinking mindset with strong prioritization and operational rigor.
  • Proven leadership experience managing and developing high-performing teams.
  • Strong communication skills with the ability to influence cross-functional stakeholders.

Responsibilities

  • Own the end-to-end strategy for paid acquisition across channels such as Google, Meta, Bing, and native/prospecting platforms.
  • Lead and develop a team of Growth Operators, providing coaching, prioritization, and performance direction.
  • Allocate marketing investments based on customer insights, LTV modeling, and business objectives.
  • Identify and execute growth opportunities across funnels, creative, offers, and pricing through experimentation.
  • Analyze performance trends, diagnose shifts, and uncover root causes behind growth or decline.
  • Partner with engineering and data teams to build AI-enabled workflows, automation systems, and marketing infrastructure.
  • Establish measurement frameworks, attribution models, and experimentation standards.
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$165,000 – $180,000 USD
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