Chief Marketing & Commerce Officer
New
T
TerrabisCannabis Retail
Remote - USFull-TimeExecutive
Salary225,000 - 250,000 USD per year
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Job Details
- Experience
- 10+ years of experience across marketing, eCommerce, or digital commerce; 5+ years in a senior leadership role
- Required Skills
- SalesforceDigital MarketingCRMData analytics
Requirements
- 10+ years of experience across marketing, eCommerce, or digital commerce.
- 5+ years in a senior leadership role owning revenue or marketing performance.
- Proven success driving growth in a direct-to-consumer or omnichannel environment.
- Experience leading both marketing and commerce functions or closely integrated teams.
- Strong analytical mindset with ability to translate data into action.
- Experience working cross-functionally with operations, technology, and finance.
- Strong executive communication and leadership presence.
- Experience in retail, cannabis, CPG, or other regulated industries preferred.
- Familiarity with CRM platforms like Klaviyo, Salesforce Marketing Cloud, HubSpot, or Braze preferred.
- Experience with eCommerce platforms like Shopify or Salesforce Commerce Cloud preferred.
- MBA or advanced degree preferred.
Responsibilities
- Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention.
- Define and execute a unified commerce strategy connecting digital and physical retail touchpoints.
- Oversee performance of eCommerce, drive-thru, and in-store kiosks to drive revenue and conversion.
- Lead CRM and lifecycle marketing strategy, including email, SMS, and loyalty programs.
- Direct marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics.
- Build and lead high-performing teams across marketing, CRM, eCommerce, and analytics.
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