- Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention.
- Define and execute a unified commerce strategy connecting digital and physical retail touchpoints.
- Oversee performance of eCommerce, drive-thru, and in-store kiosks to drive revenue and conversion.
- Lead CRM and lifecycle marketing strategy, including email, SMS, and loyalty programs.
- Direct marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics.
- Build and lead high-performing teams across marketing, CRM, eCommerce, and analytics.
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