Digital Marketing Manager

New

United StatesFull-TimeManager

Salary not disclosed

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Job Details

5+ years of demonstrated success managing paid-search and social digital marketing initiatives.
4+ years of working knowledge and understanding of the digital marketing landscape, emerging trends, search and social media management.
4+ years of experience promoting SaaS and/or targeting associations/nonprofits.
Firm understanding of online marketing (search, display, social media, etc.) and its relationship to the marketing landscape.
Working knowledge of Google Analytics or a similar attribution tool.
Advanced knowledge of Microsoft Excel, Word, and PowerPoint.
Excellent written and verbal communication and organizational skills.
Experience with phone-based, consultative relationship management.
Strong analytical mindset with comfortability working with data sets in platforms and Excel.
Ability to delegate projects and manage multiple projects simultaneously.

Manage campaign strategy and execution for paid search and paid social platforms, including Google Ads, LinkedIn Ads and Facebook Ads for lead generation.
Perform key day-to-day activities such as keyword research, ad copy development, bid optimization, and competitor analysis.
Run and build reports on campaign results and deliver findings in a clear and client-facing format.
Perform daily and weekly reporting and analysis of trend data from Google Analytics and advertising platforms.
Balance daily and monthly account budgets.
Conduct QBRs and present on success and our value to stakeholders.
Build and maintain strong relationships with key decision-makers.
Manage goals and expectations in order to set realistic targets.
Delegate responsibilities across a team to ensure client deliverables and deadlines are being met.

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