BI Analyst
New
8
829 StudiosDigital Marketing
AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VAFull-TimeSenior
Salary80,000 - 90,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- JavascriptSalesforceHubSpot
Requirements
- 6+ years of experience in ad operations, digital analytics, or conversion tracking.
- Advanced hands-on experience with Google Tag Manager and GA4.
- Deep understanding of multi-touch attribution, browser-based tracking, and cookies.
- Ability to write or modify JavaScript for custom tagging or enhanced eCommerce tracking.
- Experience with CRM integrations such as HubSpot or Salesforce and offline conversion tracking.
- Familiarity with server-side tagging environments and advanced GTM configurations.
- Proficiency with debugging tools like Google Tag Assistant, Chrome DevTools, and Meta Pixel Helper.
- Strong understanding of data layer strategies and dynamic event tracking.
- Experience with consent management tools and privacy-compliant tracking practices.
- Exceptional attention to detail and documentation skills.
Responsibilities
- Analyze multi-channel data to identify trends and opportunities tied to business outcomes like revenue, CAC, LTV, and MER.
- Own end-to-end measurement frameworks and conversion tracking across platforms including Google Ads, Meta, LinkedIn, and TikTok.
- Manage implementation and optimization of tracking via Google Tag Manager, including custom events and server-side tagging.
- Maintain clean event taxonomies, UTM structures, and QA processes across all reporting outputs.
- Partner with Strategy Directors to build dashboards, diagnose performance issues, and inform testing roadmaps.
- Ensure compliance with privacy frameworks and consent management tools.
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