- Provide strategic leadership to the account team, orchestrating integrated solutions across design, digital marketing, and analytics.
- Develop comprehensive creative briefs that encapsulate key insights and messaging themes.
- Lead and oversee research and analytics initiatives to understand client strategies and market dynamics.
- Define and track critical performance indicators, offering actionable insights.
- Engage closely with clients to understand business objectives and identify new project opportunities.
- Translate complex data and findings into persuasive narratives for C-level executives.
- Design and facilitate dynamic digital client workshops.
- Innovate and productize the agency's strategic services.
- Actively contribute to business development, evaluating new prospects and validating scopes.
- Conduct strategic onboardings for key clients.
Business DevelopmentData AnalysisDigital Marketing+1 more