- Translate strategy into fully built, structured, and scalable Paid Search programs.
- Own campaign builds, restructures, and expansions across Google Ads and Microsoft Ads.
- Implement advanced account structures aligned to business goals and audience segmentation.
- Manage day-to-day optimization including bidding, budget allocation, and query mining.
- Execute testing roadmaps for ad copy, landing pages, and audience strategies.
- Conduct deep-dive analysis to identify performance trends and uncover drivers.
- Support forecasting, pacing, and scenario planning for high-investment environments.
Budget managementAsana