- Execute clients’ lifecycle marketing plans to meet schedules, performance, and budget goals.
- Review monthly performance reports and identify wins, areas for improvement, and recommendations.
- Manage email marketing strategies, programs, and calendars.
- Create and implement email calendars integrated with other marketing initiatives.
- Own client relationships and determine campaign vision while ensuring team execution.
- Ensure timely deployment of targeted email campaigns.
- Identify potential project or campaign issues and recommend solutions.
- Collaborate with Client Services, Web, Paid Search, and Paid Social teams.
- Contribute email marketing thought leadership.
Lead Generation