Walmart Advertising Specialist
New
USAFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- Experience in digital advertising, including paid search and social.
- Track record in driving success in Walmart, Instacart, or Amazon advertising platforms.
- Deep understanding of the digital marketing ecosystem and media buying.
- Strong analytical and data management skills.
- Proficiency in Microsoft Excel.
- Excellent organizational and communication skills.
- Passion for eCommerce and ongoing learning.
Responsibilities
- Plan, manage, and execute digital media buys across a variety of ad platforms for multiple clients simultaneously.
- Monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), executing ongoing optimization strategies.
- Leverage Google Analytics and other tools to review traffic performance and provide optimization suggestions.
- Create and analyze campaign performance reports to inform relevant teams.
- Manage budget allocations and bid parameters to deliver efficient results.
- Develop a collaborative relationship with internal and external creative teams to develop media assets.
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