Sr. Director, Growth Marketing
New
Remote USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, ABM, and marketing operations/analytics.
- Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts.
- Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools.
- Direct experience owning or managing a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce).
- Experience using AI-powered tools for content personalization, segmentation, and data analysis.
- A data-first, hypothesis-driven mindset with a focus on building systems to automate insights.
- Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel.
- Skilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organization.
- Bachelor’s degree in Marketing, Business, Data Science, or related field; MBA preferred.
Responsibilities
- Develop and lead a sophisticated ABM program targeting 2,500 key personas across 300 top-tier health systems.
- Act as a functional boss and key counterpart for all digital marketing operations, owning the martech stack and lead-flow processes.
- Design and build v2.0 of the marketing data infrastructure, focusing on automation and tracking granular campaign performance.
- Perform manual deep-dives into data to discover patterns, test hypotheses, and analyze the effectiveness of various marketing moves.
- Oversee general email and digital campaigns, including paid media, content syndication, and retargeting, for brand awareness.
- Collaborate cross-functionally with Product Marketing, Communications, and Sales to align strategy with buyer journey insights.
- Mentor and scale a team of digital marketers focused on execution and optimization.
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