- Execute marketing campaigns to drive qualified leads and support sales pipeline growth.
- Support inbound and outbound marketing initiatives across digital and social channels.
- Collaborate with Sales to align campaigns with target customer segments and revenue priorities.
- Monitor and optimize campaign performance based on conversion and engagement metrics.
- Own execution of social media strategy and day-to-day management across LinkedIn.
- Manage execution of content marketing initiatives across LinkedIn, email, and web channels.
- Execute SEO initiatives to improve organic visibility and website traffic.
- Use HubSpot and other marketing tools to execute and track campaigns.
- Provide regular reporting on campaign performance and insights.
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