Director of Growth Marketing
New
North AmericaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 10+ years in growth, demand gen, or performance marketing within B2B SaaS or tech services.
- Hands-on success in at least one core acquisition channel (SEM, LinkedIn, or outbound email).
- Track record of building shared reporting frameworks and working with Sales/SDRs.
- Strong GTM strategy skills with experience turning ICPs and personas into campaigns.
- Analytical rigor in attribution, funnel diagnostics, and dashboard creation.
- Proven ownership of SEO/CRO, A/B testing, and personalization platforms (e.g., Mutiny).
- Familiarity with Salesforce, HubSpot or Marketo, Dreamdata, Google Ads, and LinkedIn Ads.
- Experience managing small, senior-leaning teams and external agencies.
- Excellent prioritization and operating cadence in lean environments.
Responsibilities
- Accountable for marketing-sourced pipeline and revenue contribution across regions.
- Lead multi-channel programs including SEM, LinkedIn, email nurture, and ABM.
- Strengthen sales–marketing alignment through joint scorecards and funnel SLAs.
- Translate ICPs and personas into segmented campaigns moving buyers from awareness to opportunity.
- Optimize budget allocation and build dashboards in Salesforce/Dreamdata to track impact.
- Experiment with new channels and workflows including AI-assisted tactics.
- Partner with Product Marketing to drive SEO, CRO, A/B testing, and personalization.
- Manage and mentor a high-performing team and external agencies.
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