Director, Creator & Influencer Growth
New
United StatesFull-TimeDirector
Salary$145,000 – $175,000 USD
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- 10+ years of experience in influencer marketing, creator partnerships, social growth, or related digital marketing roles.
- Proven track record of building, scaling, or leading a creator or influencer ecosystem.
- Strong understanding of performance marketing, affiliate models, and creator-driven acquisition strategies.
- Ability to identify creators capable of influencing trust-based, high-consideration consumer decisions.
- Experience collaborating with cross-functional marketing, growth, or product teams.
- Strong analytical skills with the ability to evaluate creator performance and optimize sourcing strategies.
- Familiarity with fintech, personal finance, or regulated industries is preferred.
- Strategic mindset with strong communication and relationship-building capabilities.
Responsibilities
- Design and execute a scalable creator sourcing strategy across TikTok, Instagram, YouTube, podcasts, and newsletters.
- Build and manage a structured pipeline of creators focused on personal finance and consumer decision-making.
- Recruit, onboard, and activate high-quality creators to drive trust and conversions in complex financial journeys.
- Expand and diversify the creator and influencer ecosystem across financial verticals like banking, loans, and debt solutions.
- Partner with internal category marketing teams to align creators with specific acquisition campaigns.
- Transition activated creators to internal execution teams for campaign optimization.
- Monitor creator economy trends and platform shifts to inform acquisition strategy.
- Evaluate creator performance using engagement, audience quality, and conversion metrics.
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