Website and Growth Strategy Manager
New
Sprout maintains a remote workforce in many places in the United States.Full-TimeManager
Salary$108,400.00 – $135,000.00 annually
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceDigital MarketingRedshift
Requirements
- 6+ years of experience in Digital Marketing, Product Marketing, or Growth within B2B SaaS.
- Proven experience owning strategy in a Product-Led Growth (PLG) or self-service growth environment.
- Strong technical fluency across marketing, product, and data platforms (e.g., AEP, Adobe CJA/Target, Salesforce, MixPanel, Pendo, Redshift).
- Demonstrated ability to influence and align cross-functional stakeholders at multiple levels.
- Track record of driving measurable impact across complex, multi-stage funnels.
- Deep expertise in architecting and optimizing 'Plan Picker' logic, dynamic B2B pricing pages, stepped sign-up flows, and self-service routing models.
- Familiarity with defining data requirements, field mapping, or data schemas to pass web intent/marketing data into corporate data warehouses.
- Proven track record of leveraging account-based intent data (e.g., 6sense, ZoomInfo) to build real-time website personalization and automated, behavioral-led journeys.
- Experience collaborating closely with UI/UX designers and product squads.
Responsibilities
- Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams.
- Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization.
- Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization.
- Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing.
- Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences.
- Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.
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