Director of Conversion Rate Optimization (CRO)
New
Canada, Flexibility across time zonesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLA/B testing
Requirements
- 5+ years of experience in CRO, growth, or product-led growth roles within subscription-based consumer digital products or D2C environments.
- Strong analytical background with hands-on experience working with behavioral and product data, including ability to use SQL for analysis and segmentation.
- Deep understanding of digital funnel mechanics, conversion psychology, and subscription monetization models.
- Experience optimizing mobile in-app purchase flows (Apple IAP and Google Play Billing).
- Proven ability to design, run, and interpret A/B and multivariate experiments at scale.
- Strong cross-functional collaboration skills, with experience influencing Product, Engineering, and Marketing teams.
- Ability to translate data insights into clear, actionable product and UX recommendations.
- Highly execution-oriented mindset with experience building testing frameworks and growth systems from scratch.
Responsibilities
- Own end-to-end conversion performance across all digital touchpoints, including web, iOS, and Android, ensuring continuous optimization of subscription funnels and user journeys.
- Design, test, and iterate onboarding flows and in-app purchase experiences to improve activation rates and early-stage conversion performance.
- Lead strategy and optimization of web funnels, landing pages, checkout flows, and acquisition pathways.
- Own paywall architecture and content metering strategies, balancing user experience with monetization goals and subscription growth.
- Build and execute a continuous experimentation roadmap, including A/B and multivariate testing across copy, UX, pricing, and flow design.
- Partner closely with Product, Engineering, and Analytics teams to ensure accurate tracking, strong instrumentation, and effective implementation of growth initiatives.
- Define and maintain core conversion dashboards and performance metrics such as churn points, funnel drop-off, and trial-to-paid conversion rates.
- Influence cross-functional stakeholders to prioritize and ship high-impact CRO initiatives without direct managerial authority.
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