Senior Growth Marketing Manager
New
Atlanta (Remote Friendly)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Data analytics
Requirements
- 8+ years of experience in performance marketing or growth with deep hands-on ownership.
- Expertise in Meta Ads, programmatic media, and Google Ads (Search, YouTube, PMax).
- Proven track record of driving double-digit growth and efficiency improvements in CAC and LTV.
- Deep understanding of platform algorithms, bidding strategies, and campaign optimization.
- Strong experience with programmatic buying and scaling incremental channels.
- Expertise in unit economics and forecasting including contribution margin and payback periods.
- Experience implementing automation, AI tools, and scripts to improve performance.
- Background in creative testing, CRO, and funnel optimization with a data-driven experimentation mindset.
- Experience managing DTC ecommerce or subscription products and cross-selling.
- Ability to operate as an autonomous individual contributor.
- Strong cross-functional collaboration skills to influence product, analytics, and creative teams.
Responsibilities
- Own end-to-end performance marketing execution across dedicated channels to drive customer acquisition and LTV growth.
- Manage and scale core performance channels including Meta Ads, Google Ads (Search, YouTube, PMax).
- Execute advanced bidding and optimization using platform algorithms and audience signals.
- Build integrated performance-driven marketing plans across paid, owned, and partner channels.
- Manage budget allocation using a portfolio approach to maximize returns and scale efficiency.
- Build and manage forecasts across spend, volume, and efficiency metrics like CAC, LTV, and ROAS.
- Optimize the acquisition funnel end-to-end by leveraging CRO and audience iteration.
- Drive operational excellence through automation, AI tools, and scripting for campaign management.
- Establish statistically rigorous testing frameworks across creatives and landing experiences.
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