Senior Email Marketing Specialist

New

Gypsy CollectiveMarketing

Ukraine. PolandFull-TimeSenior

Salary not disclosed

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Job Details

Experience: 3+ years

Requirements

3+ years of experience in Email Marketing, including at least 1 year in a leadership or senior role.
Hands-on experience with email marketing platforms (e.g., Customer.io, Braze, Klaviyo, Campaign Monitor, or similar).
Strong understanding of email deliverability, sender reputation management, and email infrastructure.
Experience managing domains, domain warming processes, DNS settings (SPF, DKIM, DMARC), and email authentication protocols.
Experience setting up and maintaining email-sending infrastructure and monitoring its performance.
Strong understanding of email marketing KPIs and performance optimization techniques.
Experience with segmentation, automation, lifecycle marketing, and customer journey mapping.
Advanced knowledge of A/B testing methodologies and data-driven decision-making.
Working knowledge of HTML/CSS for email development and troubleshooting.
Strong leadership, communication, and stakeholder management skills.
Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously.

Responsibilities

Own and execute the email marketing and lifecycle communication strategy.
Lead and develop the Email Marketing team, while planning and distributing priorities across the function.
Manage audience segmentation, automation workflows, triggers, and A/B testing initiatives.
Own email deliverability, sender reputation, domain management, and email infrastructure setup (domains, DNS, sending environments).
Work with HTML email templates and ensure responsive email experiences.
Monitor campaign performance and key KPIs, turning insights into actionable improvements.
Collaborate closely with CRM, Design, Content, Product, Analytics, and Technical teams to improve customer communication and business outcomes.
Explore new tools, opportunities, and best practices to continuously improve email marketing performance.

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