Senior Media Buyer, Native

New
C
Remote; St. Petersburg, Florida, United States, East Coast (EST) hoursFull-TimeSenior
Salary not disclosed
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Job Details

Experience
5+ years
Required Skills
Data AnalysisMicrosoft ExcelLead GenerationA/B testing

Requirements

  • 5+ years of experience in performance marketing, with hands-on experience managing Native advertising campaigns.
  • Proven track record scaling paid media campaigns profitably at meaningful spend levels (Native, Meta, Google, or similar).
  • Strong analytical mindset with the ability to identify root causes of performance and make data-driven decisions.
  • Proficiency in Excel, including working with large datasets and building reports.
  • Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
  • Demonstrated track record of proactively testing, iterating, and scaling campaigns.
  • Expertise in landing page optimization, including real-world testing examples that led to measurable improvements.
  • Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.
  • Strong sense of ownership and accountability for performance outcomes.
  • Clear and effective communicator with a collaborative mindset.

Responsibilities

  • Own the Native channel end-to-end, including strategy, execution, and performance outcomes across platforms.
  • Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition.
  • Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions.
  • Evaluate performance across the full marketing funnel to identify and close gaps in user experience and revenue opportunities.
  • Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences.
  • Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals.
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