Senior Media Buyer, Native
New
Based in the United States, coordination aligned to East Coast working hoursFull-TimeSenior
SalaryCompetitive salary with performance-based incentives.
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisMicrosoft ExcelLead GenerationA/B testing
Requirements
- 5+ years of experience in performance marketing or paid media, with direct hands-on experience in Native advertising.
- Proven track record of scaling paid media campaigns profitably at significant budget levels across Native, Meta, Google, or similar platforms.
- Strong analytical skills with the ability to interpret complex datasets, identify root causes, and make confident optimization decisions.
- Proficiency in Excel and experience working with large datasets and performance reporting.
- Deep understanding of affiliate marketing, lead generation models, and performance-based monetization strategies.
- Demonstrated experience running structured A/B tests across ads and landing pages with measurable performance improvements.
- Strong knowledge of key performance metrics (CPC, conversion rate, revenue per session, etc.) and optimization levers.
- Experience optimizing toward downstream metrics such as lead quality, conversion-to-sale rate, and customer lifetime value.
- Highly accountable, self-directed, and comfortable operating in a fast-paced, performance-driven environment.
- Excellent communication skills with the ability to clearly present insights and recommendations.
- Strong collaboration skills with cross-functional marketing, creative, and analytics teams.
Responsibilities
- Own and scale Native advertising campaigns end-to-end, including strategy, execution, optimization, and performance outcomes.
- Manage and optimize multi-million-dollar media budgets with a focus on profitable customer acquisition and strong unit economics.
- Monitor campaign performance daily, diagnose changes in performance, and implement data-driven optimizations quickly.
- Analyze the full marketing funnel to identify conversion gaps and improve performance across acquisition, landing pages, and monetization.
- Design and execute structured testing roadmaps across creative, copy, targeting, and landing page experiences.
- Continuously launch, iterate, and scale campaigns based on performance insights and experimentation results.
- Track and report key performance metrics such as CPC, CPL, ROAS, profit per session, and lead quality, delivering actionable insights to stakeholders.
- Collaborate with creative, editorial, and analytics teams to align campaign strategy with content and revenue objectives.
- Stay ahead of industry trends, platform updates, and competitive dynamics to inform ongoing optimization strategies.
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