Marketing Analytics Manager
New
CanadaFull-TimeManager
SalaryNew hire salary range: $109,000 – $127,000 CAD + benefits
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Job Details
- Required Skills
- Microsoft Power BITableauBigQuery
Requirements
- Proven experience leading marketing analytics strategy for ecommerce and/or B2B organizations
- Strong hands-on expertise with tools such as GA4, Google Tag Manager, Google Ads, and Meta Ads
- Experience managing or mentoring analysts and setting quality standards for analytics work
- Ability to troubleshoot complex tracking, measurement, and implementation challenges end-to-end
- Strong understanding of digital marketing ecosystems and data-driven decision-making frameworks
- Experience working in client-facing or agency environments with multiple concurrent projects
- Ability to translate complex data into clear, actionable business insights for stakeholders
- Familiarity with data platforms and visualization tools (e.g., BigQuery, Looker Studio, Tableau, Power BI) is an asset
- Strong communication, collaboration, and stakeholder management skills
- Analytical, detail-oriented, and comfortable balancing hands-on execution with strategic oversight
Responsibilities
- Own and elevate marketing analytics strategy across multiple client accounts, ensuring data drives clear business decisions
- Lead complex analytics implementations, measurement frameworks, and troubleshooting across digital marketing ecosystems
- Translate client objectives into structured analytics approaches, reporting systems, and actionable insights
- Oversee analytics deliverables and ensure consistency, accuracy, and scalability of measurement practices
- Partner with clients and internal teams to embed data-driven decision-making into ongoing marketing strategies
- Lead, mentor, and develop analytics team members through coaching, knowledge sharing, and technical guidance
- Identify opportunities for automation, process improvement, and analytics product development
- Contribute to the broader analytics roadmap and help shape service offerings and best practices across the organization
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