Digital Marketing & Analytics Specialist
New
You can work from home and be located anywhere in CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience
- Required Skills
- Microsoft Power BISalesforceDigital Marketing
Requirements
- Post-secondary degree in Marketing, Business, Communications, or a related field.
- 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments.
- Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools.
- Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights.
- Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes.
- Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends.
- Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization.
- Proven ability to work cross-functionally and with agency partners to support campaign execution, optimization, and reporting.
- Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non-technical audiences.
- Highly organized, detail-oriented, and able to manage multiple campaigns and priorities in a fast-paced environment.
Responsibilities
- Execute and support integrated, multi-channel digital campaigns across platforms including LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and Power BI.
- Support campaign setup, trafficking, targeting, tracking, and governance in partnership with internal teams and external agencies.
- Monitor in-flight campaign performance and recommend optimizations to improve engagement, conversion efficiency, and pipeline contribution.
- Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline.
- Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision-making.
- Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs.
- Partner with Campaign Managers and stakeholders to align execution with GTM priorities and business objectives.
- Serve as a key operational liaison between internal teams and agency partners, ensuring consistency, accountability, and execution quality.
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