Head of SMS Lead Generation Strategy
New
Based in United StatesFull-TimeSenior
SalaryCompetitive base salary plus performance-based bonus/commission structure tied to revenue impact
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Job Details
- Experience
- 5+ years of experience in performance marketing, lead generation, or business development
- Required Skills
- Data AnalysisSalesforceLead GenerationHubSpot
Requirements
- 5+ years of experience in performance marketing, lead generation, or business development.
- At least 2+ years of hands-on experience specifically in high-volume SMS marketing.
- Strong experience generating leads in real estate-related environments (iBuyer, wholesaling, brokerage, PropTech strongly preferred).
- Deep knowledge of TCPA compliance, 10DLC registration, opt-in/opt-out processes, and carrier filtering rules.
- Proven ability to negotiate and manage data partnerships or revenue-share agreements.
- Strong technical fluency with SMS platforms, CRM systems (e.g., HubSpot, Salesforce), and data tools.
- Highly analytical mindset with strong ability to interpret campaign data and optimize performance quickly.
- Entrepreneurial, builder-oriented mindset with ability to operate in ambiguous, fast-moving environments.
Responsibilities
- Build and own the end-to-end SMS lead generation engine, including data sourcing, infrastructure setup, campaign execution, and optimization.
- Identify, vet, and negotiate partnerships with data providers, aggregators, and list owners to secure compliant, high-intent homeowner data.
- Design, launch, and continuously optimize SMS campaigns to generate motivated seller leads and improve conversion performance.
- Ensure full compliance with TCPA regulations, 10DLC requirements, and carrier guidelines across all messaging activities.
- Select and manage SMS platforms, CRM integrations, and supporting tools for scalable, high-volume outreach.
- Analyze campaign performance and continuously improve KPIs such as delivery rate, response rate, CPL, and ROI.
- Collaborate with acquisitions and sales teams to ensure seamless lead handoff and feedback loops for quality improvement.
- Build reporting frameworks and dashboards to track performance and guide strategic decisions.
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