Paid Social Creative Strategist

S
Soar With UsPerformance Marketing
London, England, United Kingdom. Birmingham, England, United Kingdom. Manchester, England, United Kingdom. Portugal. SpainFull-TimeSenior
Salary£50,000–£60,000
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Job Details

Experience
5+ years
Required Skills
Data AnalysisStakeholder management

Requirements

  • 5+ years' experience in creative strategy, performance marketing, paid social, or a related discipline.
  • Proven track record of leading creative strategy across multiple high-growth brands.
  • Strong experience developing high-performing creative for Meta, TikTok, and other performance channels.
  • Demonstrated experience mentoring or managing strategists, editors, designers, or creative teams.
  • Exceptional analytical skills with the ability to connect creative decisions directly to performance outcomes.
  • Strong commercial awareness and an understanding of what drives profitable growth for DTC and e-commerce brands.
  • Excellent presentation and stakeholder management skills.
  • Experience presenting strategic recommendations to founders, senior leadership teams, and key decision-makers.
  • Deep understanding of consumer psychology, behavioural drivers, and conversion principles.
  • Proactive, ownership-led mindset with a desire to continuously improve work.
  • Passion for innovation, AI, and the future of performance creative.

Responsibilities

  • Own creative strategy across a portfolio of key client accounts, acting as the senior strategic lead.
  • Define and lead creative testing frameworks, experimentation roadmaps, and strategic priorities.
  • Translate performance data, customer insights, and market intelligence into actionable creative strategies.
  • Lead the development of performance-driven creative strategies across Meta, TikTok, and emerging platforms.
  • Oversee the ideation, scripting, briefing, and development of UGC, creator content, and design assets.
  • Mentor and develop Creative Strategists, providing coaching and strategic guidance.
  • Build trusted relationships with founders, senior stakeholders, and client leadership teams.
  • Stay ahead of platform trends, consumer behaviour, and champion innovative creative workflows.
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£50,000–£60,000
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